The Burberry show of 2019 wasn't just a fashion show; it was a cultural moment. Riccardo Tisci's debut collection for the storied British house marked a significant shift, a bold reimagining of the brand's identity that reverberated throughout the industry and continues to influence its direction today. While this article focuses specifically on the 2019 show, its legacy provides a valuable lens through which to examine Burberry's subsequent collections, including speculative glimpses into potential future directions like the hypothetical Burberry fashion show 2025, or the imagined Burberry 2025 collection, and even a fantastical Burberry London Fashion Week 2025. Understanding the foundation laid in 2019 is key to appreciating the evolution of the brand and predicting its possible trajectory.
The 2019 show, held during London Fashion Week, was a spectacle. Gone was the predictable, if elegant, aesthetic that had characterized Burberry under previous creative directors. Tisci, known for his darkly romantic and often gothic designs at Givenchy, injected a new energy, a raw intensity, into the brand. The collection itself was a fascinating juxtaposition of classic Burberry elements—the iconic trench coat, the check pattern—reimagined through a distinctly modern, sometimes rebellious, lens.
The colour palette was striking, a range of deep blacks, rich browns, and unexpected pops of vibrant colour that felt both sophisticated and edgy. The trench coats, a staple of the Burberry wardrobe, were deconstructed and reconstructed, appearing in unexpected silhouettes and materials. The signature check was reinterpreted, appearing not only in its traditional form but also in distorted, almost graffiti-like iterations, reflecting Tisci’s penchant for blending high fashion with street style. This duality was central to the collection's appeal, suggesting a brand that was both timeless and contemporary, traditional and avant-garde.
The show’s casting further emphasized this duality. It featured a diverse range of models, reflecting a conscious effort to move beyond traditional notions of beauty and embrace a broader representation of the Burberry customer. This was a significant departure from previous Burberry shows and signaled a commitment to inclusivity that has become increasingly important within the fashion industry. The casting choices, along with the collection's overall aesthetic, contributed to a sense of energy and excitement that was palpable both in the venue and online, where the show was extensively documented and discussed. The Burberry photoshoot materials that emerged showcased the collection’s versatility and the designers’ intent to reach a wider audience.
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